Maui Jim is a premium eyewear brand started by Jim Richards in 1980. The brand was initially started as a small scale enterprise in Lahaina, Hawaii. Today, the brand has become a prominent name in the eyewear industry and strives to be the fastest emerging premium polarized sunglasses manufacturer in the world. The creator understood the requirement of perfect sunglasses to withstand the intense sunlight in the Hawaiian heaven of Lahaina and debuted the first series of bespoke sunglasses for the tourists who visited the native island. Later on, they designed and engineered Maui FlexT a patented titanium metal alloy that is flexible, feather-light, sturdy, and resilient to corrosion. The brand is also recognized for its patented PolarizedPlus2® anti-glare technology that can reduce 99.9% glare produced when the sunlight reflects off after striking the smooth surface of the ocean. This innovative technology offers better optical clarity and vision amid all your outdoor activities.Apart from being polarized, these sunglasses have 100% UVA/UVB protection. Maui Jim eyewear design showcases the brand’s exceptional commitment to eye protection and ageless style. The brand is also bestowed with several accolades including the American Skin Cancer Foundation’s Seal of Recommendation for UV protection. All Maui Jim eyewear are seawater safe and resistant to corrosion. In 2017, the brand debuted their optical eyewear collection: a new line of skillfully fashioned frames imparted with the elegant designs and superior quality frames. Maui Jim’s men’s eyewear collection offers a wide range of silhouettes in classic and contemporary styles. Thin-rimmed metal frames are minimalist and refined whereas thick-rimmed acetate frames convey a daring look. The brand also offers superior sports eyewear for active outdooractivities. Maui Jim’s women eyeglasses range from retro-inspired cat-eye frames to contemporary wraparound frames that express the modern feminine look.